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Introduction

Thirty years of PEACEBIRD, thirty years of redefining accessible contemporary fashion. To mark this landmark anniversary, we’ve partnered with Gong Li, founder and creative director of cult independent label 8ON8, to launch our exclusive second-quarter vacation collection: Personal Best By PEACEBIRD.

More than a mere designer collab, this limited-edition series is our love letter to summer escape, slow living, and the true meaning of “Personal Best.” It’s not just about chasing peak productivity—it’s about hitting pause on busy urban routines, wandering sun-dappled forests, and embracing unfiltered, laid-back joy in every small vacation moment.

Meet Our Creative Partner: Gong Li of 8ON8

At the helm of this milestone collaboration is Gong Li, an award-winning designer widely recognized as one of fashion’s most innovative creative minds. His accolades speak volumes: Winner of Best New Designer Brand, featured on the Top 100 Global Fashion Innovators list, and honoured on Forbes 30 Under 30 Asia.
According to Sohu Fashion, Gong Li’s signature vision blends surreal retro aesthetics, nostalgic vintage graphics, and genderless relaxed silhouettes—perfectly aligned with PEACEBIRD’s mission to craft wearable, unconfined style for every generation. Together, we built a summer wardrobe that balances artistic storytelling with everyday comfort, weaving the 30th anniversary exclusive motifs into every core piece.

Collection Concept: Summer Forest Party

The entire collection revolves around the core theme Summer Forest Party, painting a vivid picture of urban dwellers escaping concrete jungles for wild, sunlit green spaces. Think lazy meadow picnics, breezy woodland walks, spontaneous outdoor drinks, and unhurried holiday bliss—an antidote to nonstop work schedules.

The “Personal Best” ethos runs through every design: your best self isn’t only found in high-stakes achievements, but in quiet, carefree leisure. This collection delivers lightweight, breathable fits built for total ease, crafting a complete vacation closet with soft textures, flowy cuts, and versatile gender-neutral styling that works for all summer getaways.

According to Global Textile Times, circular material flows generate cumulative environmental benefit: fossil fuel elimination, water conservation, chemical reduction, and carbon mitigation all progress simultaneously. Staying true to our long-standing sustainable commitment, all accessories within the line are crafted from recycled fabrics, carrying forward a low-impact travel mindset that honours our natural summer inspiration.

Signature Design Elements & Limited 30th Anniversary Motifs

This anniversary capsule debuts three core custom prints developed exclusively for the collab:

• Strawberry Graphic: The standout signature motif—dark washed strawberry artwork emblazoned on tees, paired with bold “Personal Best” lettering, a playful nod to summer fruit and woodland whimsy.

• Floral Forest Print: Soft watercolour wild strawberry and garden bloom patterns, scattered across shirts and midi skirts to channel meadow party romance

• Blush Leopard Jacquard: Muted ocean pink all-over leopard texture, a soft, retro take on animal print that balances sweetness and subtle edge.

Complementing these hero prints are vintage retro sport graphics, abstract landscape textures, and subtle embossed 30th anniversary logos, exclusive to this limited drop.

The PB Youth Ethos: Style Without Definition

At the heart of Personal Best lies our core brand attitude: unconfined, gender-free fashion for the PB Youth. This collection rejects rigid gender boundaries, designed for creators, musicians, photographers, and style lovers who live fully in the moment.

Our campaign imagery captures this free-spirited mood: sun-soaked grassy meadows, retro soda bottles, woven carryalls, watering cans, and candid unposed shots that celebrate spontaneous summer joy. The tagline sums up our vision: “Best status isn’t endless hustle—it’s the calm to pause and meet the forest.”

Shop The PEACEBIRD x 8ON8 30th Anniversary Collab

The Personal Best Summer Vacation capsule is live now exclusively on our official online store. Every piece carries the co-branded “Personal Best By PEACEBIRD” logo and exclusive 30th anniversary design details, making these collectible staples for your summer wardrobe.

Celebrate 30 years of PEACEBIRD with us—escape to your own summer forest party, and dress for your personal best, relaxed self.